Hip-hop. Soul. R&B. Straight from the heart of Memphis. The New Memphis Sound tour is your front-row ticket to the future of what we are cooking up here in Memphis. These rising artists blend the city’s rich musical roots with fresh energy and fearless originality — creating a sound that’s deeply Memphis, but unmistakably new.
Each artist on this tour has spent the past year with Music Export Memphis in our Ambassador Access Program. Building their solo touring career from the ground up — now, they’re hitting the road for the first time, bringing unforgettable performances and powerful stories to every stage. Come experience the raw talent, bold voices, and undeniable vibe of the New Memphis Sound.
Grab your tickets and find more about the artists below!
Ozioma
Ozioma is an emerging R&B and Hip-Hop artist from Memphis, TN, known for her soulful voice, candid storytelling, and intentional creative vision. A 2025 graduate of the University of Memphis with a degree in Music Business, Ozioma is now preparing to release her debut project, The OZone — a body of work that reflects her growth, her city, and the stories that shaped her.
LaDarryl
LaDarryl (aka LaDarryl) is an artist who spontaneously appeared on the bank of the Mississippi River as a baby, swaddled in the sweet southern soul of Memphis, Tennessee. He’s been deployed on a secret mission to tip a little more weight onto the ‘music’ end of the music industry seesaw, and soon enough, he’ll be in a city near you. (Yes, YOU!)
Keenya Creates
Keenya Creates is a singer, rapper, and musician born and raised in Memphis, TN. Her music is a tasty blend of soul and hip-hop, slow-simmered in folk traditions and served with the loving intention to elevate and entertain. Her upcoming EP, Sankofa Wings, is a soulful rap EP of reflection and reclamation. It is due for release in August 2025.