“That effort, appropriately enough, is called the Music Export Memphis initiative. It is the brainchild of Memphis-based marketing professional Elizabeth Cawein, who’s built her career – and a boutique marketing agency, Signal Flow PR – around musicians and the music industry. At a high level, the Music Export Memphis banner already has encompassed shows like the South by Southwest performance; a musicians’ exchange with Liverpool, England; and helping put Memphis in a position to host the 2017 international Music Cities Convention, which was held here in recent days.
“Music is such a strong driver for economic development, and that’s something I’ve been passionate about for a long time,” said Cawein, who wanted to launch what would become Music Export Memphis after seeing what she thought was a missed opportunity at events around the country.
“I was attending conferences and going to festivals for my work with Signal Flow and seeing that other cities and other regions and states were bringing their music on the road and representing themselves at these events. I also felt that if we could mobilize our musicians, they could tell a story better than just about anything else we could do in a way that would attract people, whether that’s as tourists or as talented people who just want to live in a creative, musical city.”
Thanks to Andy Meek at The Memphis Daily News for this great cover story on Music Export Memphis!