Music Export Memphis creates experiences.
You might be familiar with our day-long Memphis parties at music festivals and conferences like SXSW and AmericanaFest. We put the best of Memphis on display, and use live music as a centerpiece – augmented by Memphis cuisine, craft beer, culture and kitsch – to start a conversation about the Bluff City as a vibrant, exciting place to plant roots.
The initiative launched at AmericanaFest 2016 in Nashville with a Memphis Americana day party featuring a line-up of six Memphis bands, plus Memphis beer, food and culture. It was a tremendous success, attracting an international audience of hundreds of Americana fans and earning praise from Paste Magazine, No Depression and American Songwriter. Our 2017 SXSW Memphis Picnic attracted more than 1,200 attendees from more than 60 U.S. cities and 17 countries.
Sometimes, we create experiences within the framework of an existing opportunity like SXSW, AmericanaFest or Folk Alliance. Other times, we’ll create more bespoke experiences for audiences from 1 to 1,000 – this fall, our songwriters’ exchange will give two emerging Memphis artists the change to pair with two Liverpool artists for a two-week intensive experience on both sides of the ocean.