The premise of our Ambassador program is pretty simple: we know that artists living in Memphis are already touring the country – sometimes the world – and sharing the Memphis music story.

So why not mobilize them as paid brand ambassadors?

Artists approved for the Ambassador grant will complete a training where they’ll strengthen their skills around sharing their own Memphis story, and we’ll help them create content to share. They’ll take some swag for their merch table at each show, and we’ll ask them to give us some feedback when they get home. Then, we’ll give them unrestricted cash.

Artists can apply for $500 – $1,500 in funding per tour, and artists who serve as Ambassadors on one tour are welcome to resubmit for future tours. To be eligible, artists must have 5 or more dates booked or held. Of those dates, 60% must be outside the state of Tennessee.

The MEM Board of Directors and an Ambassador advisory board will select artists for the grant based on quality of music, strength of social media engagement and tour schedule. There are no genre restrictions to receive the grant. The funding amount awarded to each applicant will be decided based upon the size of the band, geographic reach of the tour and number of tour dates.

We endeavor to review submissions and make decisions quickly, but Ambassador applicants are encouraged to apply four to six weeks from the start of their tour to allow time to process funds.